ADAIA’s entry-level venture engagement for founders who have a working product and need strategic direction — not execution help. You get direct access to Ian Arden as your dedicated advisor for six months: weekly 1-hour calls, ongoing availability on WhatsApp and email between sessions, and structured recommendations across every major growth and business development area.
Your team does the work. We tell you exactly what to do, in what order, and why.
Who this is for
- Founders with a live product, early traction, and a team capable of executing.
- Startups that need a clear strategic direction more than additional headcount.
- Businesses at the point where “we know how to build” but “we’re not sure how to grow.”
- Founders who want a senior advisor in their corner without a full-service retainer.
How it works
- Weekly 1-hour advisory call with Ian Arden — a structured working session, not a check-in.
- WhatsApp & email availability between calls, answered within the business day.
- Reporting & progress review every two weeks against the goals set in the previous session.
- Recommendations delivered verbally on calls and in writing via follow-up.
Strategic coverage
Advisory can cover the full range of startup growth and business development challenges:
- Funnel audit & rebuild
- Channel strategy
- CRM setup & automated communication chains
- Pricing strategy review
- B2B partnership mapping
- Viral & referral loop design
- In-house marketing hire support
- Ad management guidance
- Online conversion funnel & loyalty/retention management
- Exit planning & fundraising planning
Engagement structure
Week 1 — Onboarding session
Ian reviews your current product, metrics, team structure, and goals. Together you identify the 3–5 priority areas to focus on across the six months.
Weeks 2–26 — Weekly advisory calls
Structured weekly sessions. You come with updates and questions. Ian comes with direction and recommendations, ending every call with clear priorities for the week ahead.
Ongoing — Async access
WhatsApp and email availability throughout, for time-sensitive questions and decisions between calls.
Every 2 weeks — Reporting cycle
You submit a short update on metrics and progress. Ian reviews and adjusts recommendations for the next cycle.