OrionAI
ScalingAI-enabled marketing and sales platform. The execution layer we equip every co-built venture with, plus paying clients running it standalone.
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Industries
Industry hubs where ADAIA operates — connecting our Practice services and Ventures portfolio to the sectors where they create the most value.
Each hub frames the services from ADAIA Practice in the language and buyer profile of that industry. Where ADAIA has an operating venture in the sector, the hub doubles as proof of domain depth.
Industry hubs
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Financial Services
RevOps for B2B sellers into banks, insurers, and capital-markets buyers.
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Healthcare & Life Sciences
RevOps for B2B sellers into pharma, medtech, payer, and provider buyers.
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Manufacturing & Industrials
RevOps for industrial B2B sellers — equipment, components, MRO, and manufacturing software.
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Energy & Utilities
RevOps for B2B sellers into utilities, oil & gas operators, and renewables developers.
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Public Sector & Government
RevOps for GovTech and B2G sellers — software, contractors, services.
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Retail & Consumer Goods
RevOps for B2B sellers into retail and for D2C operators running lifecycle at scale.
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Real Estate & PropTech
RevOps for PropTech sellers, commercial brokerages, and real-estate-services BD teams.
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Education & Workforce Development
RevOps for EdTech sellers, corporate-L&D vendors, and skills-program operators.
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Architecture, Engineering & Construction
RevOps for AEC-tech sellers — BIM/CAD software, building products, construction services.
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Hospitality, Travel & Tourism
RevOps for hotel-tech sellers, hospitality SaaS, F&B suppliers, and hotel B2B/group-sales teams.
Financial Services
Primary buyers CRO, VP Sales at B2B fintechs, financial-software vendors, risk-tech and financial-services sellers
Selling into financial services means long procurement cycles, compliance-grade comms, and high-stakes deal desks. RevOps tooling has to clear vendor-risk review while still moving deals — audit trails, PII controls, and pipeline rigor are the entry wedge.
Services for this industry
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Secure AI Customer Comms Layer — Approvals + Logging + PII Controls
Enable AI-driven marketing/sales comms safely with approvals, audit trails, and PII controls.
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CRM Architecture & Integration Blueprint — HubSpot/Salesforce
Design lifecycle, objects, routing, integrations, and reporting so your CRM becomes automation-ready and stable.
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CRM Hygiene Autopilot — Dedupe + Enrichment + Stage Enforcement
Automate CRM data quality so routing, reporting, and sequences stop failing.
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CRM Revenue OS Implementation — HubSpot/Salesforce
Turn CRM into an execution engine: routing, SLAs, enrichment, stage enforcement, and event-triggered follow-up.
Healthcare & Life Sciences
Primary buyers CRO, VP Sales at pharma, medtech, health-SaaS, and clinical-services vendors
Pharma and medtech sales execution operates inside HIPAA-grade communication rules and six-to-eighteen-month cycles. RevOps tooling has to enforce compliant outreach, attribute long-cycle pipelines, and route MSL-style follow-up at scale.
Services for this industry
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Secure AI Customer Comms Layer — Approvals + Logging + PII Controls
Enable AI-driven marketing/sales comms safely with approvals, audit trails, and PII controls.
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CRM Architecture & Integration Blueprint — HubSpot/Salesforce
Design lifecycle, objects, routing, integrations, and reporting so your CRM becomes automation-ready and stable.
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CRM Hygiene Autopilot — Dedupe + Enrichment + Stage Enforcement
Automate CRM data quality so routing, reporting, and sequences stop failing.
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CRM Revenue OS Implementation — HubSpot/Salesforce
Turn CRM into an execution engine: routing, SLAs, enrichment, stage enforcement, and event-triggered follow-up.
Manufacturing & Industrials
Primary buyers CRO, VP Sales, Sales Ops, RevOps director at industrial B2B sellers — equipment, components, MRO services, manufacturing software
Industrial B2B is the canonical 30–180 day deal cycle: RFQs, deal desks, distributor handoffs, dormant-account reactivation. Anchored by ADAIA Ventures' OrionAI — built for exactly this seller.
Services for this industry
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Deal Desk Automation — Proposals + Quotes + Approvals
Automate proposals, quoting, and approvals to cut cycle time and protect margin.
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90-Day GTM Automation Roadmap — Build Plan + ROI
A build-ready 90-day plan to automate the highest ROI marketing and sales workflows with clear sequencing and targets.
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AI Outbound Meetings Engine — End-to-End
Automate outbound research, personalization, follow-up, and booking to generate consistent meetings.
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Conversion Recovery Autopilot — Stalled Leads + Deals
Detect stalls and run automated re-engagement + booking to recover pipeline that would have died.
Built, not just consulted
Energy & Utilities
Primary buyers CRO, VP Sales at energy-services vendors, oilfield-tech, grid-software, and renewables-equipment sellers
Selling into energy buyers means contract cycles measured in quarters and capex committees, not just procurement. RevOps tooling has to track multi-stakeholder buying groups, enforce stage discipline, and feed the deal desk on complex quotes. Strong regional pull without being GCC-pegged.
Services for this industry
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Deal Desk Automation — Proposals + Quotes + Approvals
Automate proposals, quoting, and approvals to cut cycle time and protect margin.
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Secure AI Customer Comms Layer — Approvals + Logging + PII Controls
Enable AI-driven marketing/sales comms safely with approvals, audit trails, and PII controls.
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90-Day GTM Automation Roadmap — Build Plan + ROI
A build-ready 90-day plan to automate the highest ROI marketing and sales workflows with clear sequencing and targets.
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CRM Architecture & Integration Blueprint — HubSpot/Salesforce
Design lifecycle, objects, routing, integrations, and reporting so your CRM becomes automation-ready and stable.
Public Sector & Government
Primary buyers CRO, VP Sales at GovTech, B2G software vendors, and public-sector services firms
B2G isn't outbound; it's bid pipelines, framework contracts, and procurement portals. RevOps tooling has to harvest signal from RFP databases, route to the right partner, and keep multi-quarter pursuits warm. Compliance and audit trails are non-negotiable.
Services for this industry
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Secure AI Customer Comms Layer — Approvals + Logging + PII Controls
Enable AI-driven marketing/sales comms safely with approvals, audit trails, and PII controls.
-
CRM Architecture & Integration Blueprint — HubSpot/Salesforce
Design lifecycle, objects, routing, integrations, and reporting so your CRM becomes automation-ready and stable.
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CRM Revenue OS Implementation — HubSpot/Salesforce
Turn CRM into an execution engine: routing, SLAs, enrichment, stage enforcement, and event-triggered follow-up.
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Deal Desk Automation — Proposals + Quotes + Approvals
Automate proposals, quoting, and approvals to cut cycle time and protect margin.
Retail & Consumer Goods
Primary buyers CRO, VP Sales at retail-tech vendors, supply-chain software, B2B CPG; Head of E-commerce at D2C operators
Retail-side B2B is concentrated (a handful of buyers per category) and fast-moving (quarterly buy windows). For D2C operators on the other side of the same hub, the same RevOps stack runs lifecycle, conversion recovery, and content ops at scale.
Services for this industry
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Lifecycle Nurture + Reactivation Engine
Turn your database into compounding pipeline with lifecycle nurture and reactivation automations.
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Lifecycle Personalization & Nurture Roadmap
Segmentation, triggers, and experiments that lift conversion without increasing ad spend.
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SMM AI Director Agent — Social + Website Content Ops
Always-on content ops: source→draft→approve→publish with brand rules and reporting.
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Attribution & Tracking Fix Audit — GA4 + CRM + Ads
Stop scaling blind: we diagnose tracking and attribution so pipeline reporting becomes trusted enough to guide spend.
Real Estate & PropTech
Primary buyers CRO, VP Sales, Head of BD at PropTech vendors, commercial brokerages, and real-estate services firms
Commercial real estate transactions are relationship-driven, long-cycle, and signal-poor — most pipeline lives in inboxes, not CRMs. RevOps tooling has to capture call/email signal, enforce stage discipline, and reactivate dormant landlord/tenant relationships.
Services for this industry
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CRM Architecture & Integration Blueprint — HubSpot/Salesforce
Design lifecycle, objects, routing, integrations, and reporting so your CRM becomes automation-ready and stable.
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CRM Hygiene Autopilot — Dedupe + Enrichment + Stage Enforcement
Automate CRM data quality so routing, reporting, and sequences stop failing.
-
CRM Revenue OS Implementation — HubSpot/Salesforce
Turn CRM into an execution engine: routing, SLAs, enrichment, stage enforcement, and event-triggered follow-up.
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Deal Desk Automation — Proposals + Quotes + Approvals
Automate proposals, quoting, and approvals to cut cycle time and protect margin.
Education & Workforce Development
Primary buyers CRO, VP Sales at EdTech vendors, L&D-content providers, and skills-program operators
Selling into universities, schools, and skills agencies means academic-calendar cycles, multi-stakeholder approval (CFO + dean + IT), and grant-funded pursuits. RevOps tooling has to carry the long cycles and the renewal lifecycle of institutional contracts.
Services for this industry
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Secure AI Customer Comms Layer — Approvals + Logging + PII Controls
Enable AI-driven marketing/sales comms safely with approvals, audit trails, and PII controls.
-
CRM Architecture & Integration Blueprint — HubSpot/Salesforce
Design lifecycle, objects, routing, integrations, and reporting so your CRM becomes automation-ready and stable.
-
90-Day GTM Automation Roadmap — Build Plan + ROI
A build-ready 90-day plan to automate the highest ROI marketing and sales workflows with clear sequencing and targets.
-
Attribution & Tracking Fix Audit — GA4 + CRM + Ads
Stop scaling blind: we diagnose tracking and attribution so pipeline reporting becomes trusted enough to guide spend.
Architecture, Engineering & Construction
Primary buyers CRO, VP Sales at AEC-tech vendors, BIM/CAD-software sellers, building-products manufacturers, and construction-services firms
AEC sells through bid cycles, specifier relationships, and product-spec capture in design phases. RevOps tooling has to track specifier influence, route bid signals, and run lifecycle ops across project-driven pipelines. Anchored by ADAIA Ventures' VitruAI — AI agents for AEC firms, on the buyer side.
Services for this industry
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Deal Desk Automation — Proposals + Quotes + Approvals
Automate proposals, quoting, and approvals to cut cycle time and protect margin.
-
CRM Architecture & Integration Blueprint — HubSpot/Salesforce
Design lifecycle, objects, routing, integrations, and reporting so your CRM becomes automation-ready and stable.
-
CRM Revenue OS Implementation — HubSpot/Salesforce
Turn CRM into an execution engine: routing, SLAs, enrichment, stage enforcement, and event-triggered follow-up.
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Fractional Chief AI Officer for Revenue — Remote
Senior AI leadership focused on marketing and sales automation delivery, adoption, and measurable ROI.
Hospitality, Travel & Tourism
Primary buyers CRO, VP Sales at hotel-tech vendors, hospitality SaaS, F&B suppliers; B2B and group-sales arm of hotel groups
Hotel-tech sells through portfolio-level decisions and chain-level approvals — high-touch, low-volume, multi-property pilots. The B2B and group-sales arm of hotels themselves runs corporate accounts and event pipelines that need the same RevOps rigor. Anchored by ADAIA Ventures' LiraAI — Hotel AI Concierge on the buyer side.
Services for this industry
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Lifecycle Personalization & Nurture Roadmap
Segmentation, triggers, and experiments that lift conversion without increasing ad spend.
-
SMM AI Director Agent — Social + Website Content Ops
Always-on content ops: source→draft→approve→publish with brand rules and reporting.
-
CRM Architecture & Integration Blueprint — HubSpot/Salesforce
Design lifecycle, objects, routing, integrations, and reporting so your CRM becomes automation-ready and stable.
-
CRM Revenue OS Implementation — HubSpot/Salesforce
Turn CRM into an execution engine: routing, SLAs, enrichment, stage enforcement, and event-triggered follow-up.